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The Runaway Species: How human creativity remakes the world, by David Eagleman Anthony Brandt
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“The authors look at art and science together to examine how innovations―from Picasso’s initially offensive paintings to Steve Jobs’s startling iPhone―build on what already exists and rely on three brain operations: bending, breaking and blending. This manifesto . . . shows how both disciplines foster creativity.†―The Wall Street Journal “The Runaway Species approach[es] creativity scientifically but sensitively, feeling its roots without pulling them out.†―The Economist The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. David Eagleman and Anthony Brandt seek to answer the question: what lies at the heart of humanity’s ability―and drive―to create? Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? Eagleman and Brandt examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full-color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting-edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us.
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Product details
Hardcover: 304 pages
Publisher: Catapult (October 10, 2017)
Language: English
ISBN-10: 1936787520
ISBN-13: 978-1936787524
Product Dimensions:
6.5 x 1.2 x 8.5 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
57 customer reviews
Amazon Best Sellers Rank:
#126,737 in Books (See Top 100 in Books)
WHO IT'S FOR: Scientists, writers, inventors, artists, musicians, and eternally curious folks who could use an extra shot of creativityWHAT I LIKE ABOUT IT: How do exceptionally creative people -- like Leonardo da Vinci, Bach, Chopin, Einstein, Edison, Picasso, Steve Jobs -- come up with and execute their ideas? What makes the book special are vignettes of the other 200+ artists, scientists, composers and engineers you *haven’t* heard of yet, and all the cool ideas they’ve come up with as they “bend, break and blend†old ideas to create new ones. The book’s fluid writing style and 200 illustrations make for fun, fast reading.Some essential new concepts I learned:• “Skeuomorphs†are “features that imitate the design of what has come before.†Nothing is 100% new.• Every emerging billion-dollar industry is already 10 yrs old• To come up with great ideas, embrace error so you can proliferate lots of options• The 20% Rule: the brain seems to prefer visual stimulus of 20% complexity• The greatest creators (eg Picasso, Edison) were just insanely prolific. The more stuff you make, the more likely that some of it will be great.• Let young minds embrace the arts: “This is because the arts, due to their overtness, are the most accessible way to teach the basic tools of innovation.â€WHAT IT’S NOT: Although it can teach you much about the process of innovation, this book’s not a creativity how-to book per se. For that, I recommend Edward de Bono’s classic Lateral Thinking: Creativity Step by Step.WHY YOU SHOULD READ IT: The dozens of fascinating stories of perseverance, ingenuity, and breakthrough – e.g. self-healing concrete, carbon-fiber violins, or James Dyson’s 5,127 vacuum prototypes (!) – demystify innovation, humanize it, and just might catalyze a world-changing story of your own.-- Ali Binazir, M.D., M.Phil, Happiness Engineer, TEDx presenter of "Awaken Creative Genius" and author of Should I Go to Medical School?: An Irreverent Guide to the Pros and Cons of a Career in Medicine
As a musician, writer, business person, and teacher, I couldn't put RUNAWAY down! From the first page to the last, I was captivated. Problem solvers and creatives are always looking for inventive ways to stretch beyond our limits, and for the encouragement to take risks. Historically, how has creativity affected humanity? Where are examples of people using imaginative resourcefulness to take us to places yet discovered? How can we inspire our children and give them permission to be curious, to explore, and to invent? Bravo to you Anthony Brandt and David Eagleman for your diligent research and delightful read!!!
This spring the Alabama School of Math and Science decided we were going to have a book for our entire community to read and discuss in the new school year. This is the book we chose.We are very excited with our choice! Eagleman and Brandt have written a book about creativity which is accessible to adults and teens. It is inspiring, positive and makes you think. We will be using it in the classroom and boardroom. There is something for everyone here to chew on. Their approach to creativity means the playing field is level and open to everyone. And what more could educators want than to have teens believe that the impossible is possible, there are no wrong turns and one should always look at a problem from a myriad of angles. I'm telling you this book is a great place to start a thousand conversations starting with two little words..."What if..."I will also let you know that the customer rep from the publisher (catapult) has been absolutely amazing!
Thanks for sending me this book! There was absolutely nothing wrong with it, it came in mint condition and in good time.I ordered this book because it’s the common reading for my university and I wanted to read it so I could relate to the incoming freshman since I’m working Freshman Preview Week. I have no complaints about this, but the book DOES say it’s an advanced copy which might’ve been good to state in the item description. (Sometimes advanced copies haven’t been proofread ðŸ‘ðŸ») I’m excited to get to reading!
A beautiful blend of science and composition; where creativity abounds and helps us understand who we are. I have been a fan of David Eagleman since happening upon his PBS airing of "The Brain," then quickly bought all books that he published. His partnership with Anthony Brandt has made so many science and art pieces of life become so much more accessible. Highly recommended.
This book was an absolutely delightful read! I loved all of the examples, anecdotes, and COLOR pictures throughout the book. They draw from a dizzying array of fields and disciplines to illustrate their point, which is that creativity is a human universal that touches all parts of our lives. They also make a strong case for focusing more intentionally on cultivating creativity in our schools. In the 21st century, this is proving to be an essential skill that we ignore at our peril. Highly recommended read!
Excellent book. I was asked to read it at work and really enjoyed it.The book discuss creativity from both the science and art aspect of it.. This is not a connection often made about but the explanation are clear and easy to understand.The chapter on creativity at work and at school should be mandatory reading
A good read decorated with rich examples from arts and science how creativity worked up to now i highly recommend this book to interested people
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