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The One Minute Sales Person By Spencer Johnson, Larry Wilso
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- Sales Rank: #130627 in Books
- Color: White
- Published on: 2002-10-01
- Released on: 2002-10-01
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x .53" w x 5.50" l, .56 pounds
- Binding: Hardcover
- 110 pages
From Publishers Weekly
The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: "the quiet fear of rejection" caused by the nagging suspicion that "the customer did not want to buy the product." From a succession of sales gurus he learns the One Minute secret-it's not selling, it's "helping people...to feel good about what they buy." Johnson, author of the business mega-seller Who Moved My Cheese?, offers practical suggestions ranging from sensible (treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals) to questionable (use one-minute positive-thinking rituals to visualize successful sales calls) to sort of depressing (paste sales goals beside your shaving mirror). The "eighty/twenty rule" is paramount: "Eighty percent of our results are produced by about twenty percent of what we do." Unfortunately, the book embodies this rule a little too well: about twenty percent is truly solid advice, while eighty percent feels more like filler ("The man took out his notebook to record what he sensed was going to be useful information") padded further with extra-large type.
Copyright 2002 Reed Business Information, Inc.
Review
"Follow the wise adive in this great book and become the great sales person of your dreams!" -- --Og Mandino, author ofThe Greatest salesman
"Follow the wise adive in this great book and become the great sales person of your dreams!" -- --Og Mandino, author ofThe Greatest salesman
"This book can quickly help a person increase his or her income." -- --Frank Santo, National Sales Manager, Household Products 3M company
"This book can quickly help a person increase his or her income." -- --Frank Santo, National Sales Manager, Household Products 3M company
About the Author
Spencer Johnson, MD, is one of the most admired thought leaders and widely read authors in the world. His books, including the #1 bestseller Who Moved My Cheese?, are embedded in our language and culture. Called "The King of Parables" by USA Today, Dr. Johnson is often referred to as the best there is at taking complex subjects and presenting simple solutions that work. His brief books contain insights and practical tools that millions of people use to enjoy more happiness and success with less stress. Over 50 million copies of Spencer Johnson's books are in use worldwide in 47 languages.
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